Sponsor Grey Hair Wisdom
The only daily newsletter covering all six sectors of Everyday Foodservice. Every sponsor reaches every sector in every issue. No silos. No sector-specific slots. The cross-sector reach is the product.
One newsletter. Six sectors. Every sponsor reaches all of them.
There are no sector-specific slots. No K-12 tier. No Healthcare package. That is by design. When you sponsor GHW your message reaches K-12 nutrition directors, campus dining operators, corporate dining managers, hospital food service directors, senior living operators, and military foodservice administrators — simultaneously, in one send.
Nearly two out of three GHW subscribers open every issue — a 63% all-time open rate against a B2B average of 22–28%. That's roughly 2.5x the engagement. Precision beats volume."
57.4%
OPEN RATE (LAST 4 WEEKS)More than 2.5x the B2B average of 22–28%
63.1%
ALL-TIME OPEN RATESustained since launch
3.87%
Click through rateAverage B2B click thru rate is .2 % - 3%
Readers who act not just open
THE VENUE SERIES — SPONSORSHIP TIERSNamed after the legendary stages of the 1960s counterculture. Every venue. Every issue. Every sector.
FILLMORE WEST — Prime Daily Sponsor location
San Francisco 1965–1971 · Above Vibes & Vision ·
$75 / issue
POSITION
Above Vibes & Vision — the very first read after the masthead.
FREQUENCY
Single weekday issue of your choice — up to 20/month
SLOTS
1 — never sold twice.
BEST FOR
Brands wanting the top spot and best placement.
ALL 6 SECTORSK-12 · College & University · Corporate · Healthcare · Senior Living · MilitaryHendrix, Joplin, the Dead all headlined. Your brand is first on the bill every issue.
MUSCLE SHOALS — Sustained Presence
Sheffield, Alabama 1969 · Between Vibes & Happenings
$70 / issue
POSITION
Between Vibes & Vision and What’s Happening, Man.
FREQUENCY
Single weekday issue of your choice — up to 20/month.
SLOTS
1 — never sold twice.
BEST FOR
Brands wanting steady presence right in the flow of the read.
ALL 6 SECTORS
K-12 · College & University · Corporate · Healthcare · Senior Living · Military
Your brand stays in front of every sector, all month long.
WHISKY A GO GO — Sustained Presence
Los Angeles 1964–present · Between Happenings & Magic Dust·
$70/ Issue
POSITION
Between Happening’s and Magic Dust — mid-placement
FREQUENCY
Single weekday issue of your choice — up to 20/month.
SLOTS
1 per issue — flexible entry point.
BEST FOR
Product launches, conference announcements, news moments.
ALL 6 SECTORSK-12 · College & University · Corporate · Healthcare · Senior Living · MilitaryThe Doors were the house band. Your brand is in the room before subscribers read a single story.
TROUBADOUR — Closing Sponsor
Los Angeles 1957–present · Above closing quote · Emerging brands only
$50 / issue
POSITION
Above the closing quote — last brand the subscriber sees.
FREQUENCY
Single weekday issue — up to 20/month.
SLOTS
1 per issue — emerging companies only.
BEST FOR
Independent, regional, and emerging Everyday Foodservice vendors.
RULE
Reserved for smaller and emerging companies only — Mark’s discretion.
ALL 6 SECTORSK-12 · College & University · Corporate · Healthcare · Senior Living · MilitaryElton John’s US debut. Carole King. James Taylor. Where legends got their start.
ABBEY ROAD — Sunday Recap Sponsor
London 1931–present · Above Vibes & Vision · Sunday flagship only
$75 / recap
POSITION
Above Vibes & Vision — Sunday Recap flagship only.
FREQUENCY
Single Sunday Recap of your choice — up to 4/month.
SLOTS
1 slot — highest time-with-content of any GHW issue.
BEST FOR
Reports, guides, resources — Sunday readers plan ahead.
ALL 6 SECTORSK-12 · College & University · Corporate · Healthcare · Senior Living · MilitaryThe Beatles’ final album. Where the week’s best work gets recorded.
Week of the Sponsor — Packages
Bundle a full week of placements across daily and Sunday issues at a discounted rate.
PREMIUM WEEK
5 daily issues (Fillmore West) + 1 Sunday Recap (Abbey Road) $400
Save $50
MID PLACEMENT WEEK
5 daily issues (Whisky a Go Go) + 1 Sunday Recap (Abbey Road) $375
Save $50
STARTER WEEK
5 daily issues (Troubadour) + 1 Sunday Recap (Abbey Road) $275
Save $50
Exact Placement Positions in Every Issue
🎸 Fillmore West — Above Vibes & Vision. The very first thing every subscriber reads after the masthead.🎵 Muscle Shoals — Between What's Happening and Magic Dust — Premium second read🎤 Whisky a Go Go — Same position as Muscle Shoals. Per issue — premium third read.🌟 Troubadour — Above the closing quote. Last brand the subscriber sees. Emerging brands encouraged 🎙 Abbey Road — Above Vibes & Vision in the Sunday Recap. The week's most considered issue.
Sponsorship Rules
FILLMORE WEST The Fillmore West designation lasts a maximum of 3 months. At month 4 the sponsor must relinquish their spot for a minimum of one month
TROUBADOUR ELIGIBILITYEligibility for this position is designed for small and emerging businesses, Larger corporations will be considered upon notification and will be determined by Mark Freeman
NON-COMPETING INDUSTRIESAll three daily positions in any single issue must be from non-competing industries. Two foodservice technology vendors cannot appear in the same issue.
EDITORIAL INDEPENDENCENo sponsor receives editorial influence over GHW content, guaranteed story coverage, or subscriber data access. GHW covers sectors, not companies. That independence is what makes a sponsorship worth having.
INCLUDED IN EVERY VENUE
✓ Confirmed placement in editorial calendar✓ Sponsor writes own copy — Mark approves within 48 hours✓ Performance report: opens, clicks, total reads✓ Rate lock for 3-month commitments✓ Troubadour eligibility for small companies but are open to national chains upon approval
NOT INCLUDED
✗ Editorial influence over GHW content✗ Guaranteed story coverage✗ Subscriber list access or data✗ Competitor exclusivity
Book Your Venue
Contact Mark Freeman directly:
[email protected] · greyhairwisdom.org
LinkedIn: Mark Freeman — linkedin.com/in/mark-freeman-seattleTell him which venue interests you. He will confirm availability, share open dates, and get your first placement scheduled.
"We cover the truth about what's on the tray. Every sector. Every day."
Mark Freeman, Founder & Publisher, Grey Hair Wisdom