Sponsor Grey Hair Wisdom
The only daily newsletter covering all six sectors of Everyday Foodservice. Every sponsor reaches every sector in every issue. No silos. No sector-specific slots. The cross-sector reach is the product.
One newsletter. Six sectors. Every sponsor reaches all of them.
There are no sector-specific slots. No K-12 tier. No Healthcare package. That is by design. When you sponsor GHW your message reaches K-12 nutrition directors, campus dining operators, corporate dining managers, hospital food service directors, senior living operators, and military foodservice administrators — simultaneously, in one send.
“Your 68.69% all-time open rate is the pitch. B2B industry average is 22–28%. GHW delivers nearly 3x the engagement. Precision beats volume.”
64.6%
OPEN RATE (LAST 4 WEEKS)
Nearly 3x the B2B average of 22–28%
70.3%
ALL-TIME OPEN RATE
Sustained since launch
~3x
B2B INDUSTRY BENCHMARK
Average B2B open rate is 22–28%
THE VENUE SERIES — SPONSORSHIP TIERS
Named after the legendary stages of the 1960s counterculture. Every venue. Every issue. Every sector.
FILLMORE WEST — Founding Sponsor
San Francisco 1965–1971 · Above Vibes & Vision · Exclusive months 1–3
$200 / issue
POSITION
Above Vibes & Vision — the very first read after the masthead.
FREQUENCY
Every daily issue + every Sunday Recap.
SLOTS
1 — never sold twice.
BEST FOR
Brands wanting exclusive founding association with GHW.
RULE
Founding designation months 1–3. Auto-converts to Fillmore East at month 4.
ALL 6 SECTORS
K-12 · College & University · Corporate · Healthcare · Senior Living · Military
Hendrix, Joplin, the Dead all headlined. Your brand is first on the bill every issue.
FILLMORE EAST — Continuing Sponsor
New York 1968–1971 · Above Vibes & Vision · Month 4+ or standalone
$300 / recap
POSITION
Above Vibes & Vision — same as Fillmore West.
FREQUENCY
Every daily issue + every Sunday Recap.
SLOTS
Available month 4+ — no exclusivity.
BEST FOR
Sponsors continuing after Fillmore West, or standalone.
ALL 6 SECTORS
K-12 · College & University · Corporate · Healthcare · Senior Living · Military
Allman Brothers, Zeppelin, The Who. Same Bill Graham legacy, continuing the relationship.
MUSCLE SHOALS — Sustained Presence
Sheffield, Alabama 1969 · Between Vibes & Happenings · 2 slots
$150 / issue
POSITION
Between Vibes & Vision and What’s Happening, Man.
FREQUENCY
All 20 weekday daily issues — full month.
SLOTS
2 available simultaneously — non-exclusive.
BEST FOR
Sustained cross-sector presence across the full month.
ALL 6 SECTORS
WHISKY A GO GO — Opening Sponsor
Los Angeles 1964–present · Between Vibes & Happenings · Per issue
$200 / recap
POSITION
Between Vibes & Vision and What’s Happening — premium.
FREQUENCY
Single weekday issue of your choice — up to 20/month.
SLOTS
1 per issue — flexible entry point.
BEST FOR
Product launches, conference announcements, news moments.
ALL 6 SECTORS
K-12 · College & University · Corporate · Healthcare · Senior Living · Military
The Doors were the house band. Your brand is in the room before subscribers read a single story.
TROUBADOUR — Closing Sponsor
Los Angeles 1957–present · Above closing quote · Emerging brands only
$75 / issue
POSITION
Above the closing quote — last brand the subscriber sees.
FREQUENCY
Single weekday issue — up to 20/month.
SLOTS
1 per issue — emerging companies only.
BEST FOR
Independent, regional, and emerging Everyday Foodservice vendors.
RULE
Reserved for smaller and emerging companies only — Mark’s discretion.
ALL 6 SECTORS
K-12 · College & University · Corporate · Healthcare · Senior Living · Military
Elton John’s US debut. Carole King. James Taylor. Where legends got their start.
ABBEY ROAD — Sunday Recap Sponsor
London 1931–present · Above Vibes & Vision · Sunday flagship only
$100 / recap
POSITION
Above Vibes & Vision — Sunday Recap flagship only.
FREQUENCY
All 4 Sunday Recaps per month — 1 slot.
SLOTS
1 slot — highest time-with-content of any GHW issue.
BEST FOR
Reports, guides, resources — Sunday readers plan ahead.
ALL 6 SECTORS
K-12 · College & University · Corporate · Healthcare · Senior Living · Military
The Beatles’ final album. Where the week’s best work gets recorded.
Week of the Sponsor — Packages
Bundle a full week of placements across daily and Sunday issues at a discounted rate.
PREMIUM WEEK
5 daily issues (Fillmore West) + 1 Sunday Recap (Fillmore East)
$1,235
Save $65 vs. $1,300 booked separately
MID WEEK
5 daily issues (Muscle Shoals) + 1 Sunday Recap (Whisky a Go Go)
$900
Save $50 vs. $950 booked separately
STARTER WEEK
5 daily issues (Troubadour) + 1 Sunday Recap (Abbey Road)
$450
Save $25 vs. $475 booked separately
Exact Placement Positions in Every Issue
🎸 Fillmore West / East — Above Vibes & Vision. The very first thing every subscriber reads after the masthead.
🎵 Muscle Shoals — Between Vibes & Vision and What's Happening, Man. Sustained all-month presence after Mark's opening.
🎤 Whisky a Go Go — Same position as Muscle Shoals. Per issue — premium second read.
🌟 Troubadour — Above the closing quote. Last brand the subscriber sees before sign-off. Emerging brands only.
🎙 Abbey Road — Above Vibes & Vision in the Sunday Recap. The week's most considered issue.
Sponsorship Rules
FILLMORE WEST → FILLMORE EAST
The Fillmore West designation lasts a maximum of 3 months. At month 4 the sponsor converts to Fillmore East — same Above Vibes position, same $2,000/month rate, no exclusivity title. The Fillmore West slot reopens.
TROUBADOUR ELIGIBILITY
The Troubadour slot is reserved for smaller, independent, and emerging companies. Eligibility is determined by Mark Freeman on a per-sponsor basis. Larger national vendors are directed to Whisky a Go Go or Muscle Shoals.
NON-COMPETING INDUSTRIES
All three daily positions in any single issue must be from non-competing industries. Two foodservice technology vendors cannot appear in the same issue.
EDITORIAL INDEPENDENCE
No sponsor receives editorial influence over GHW content, guaranteed story coverage, or subscriber data access. GHW covers sectors, not companies. That independence is what makes a sponsorship worth having.
INCLUDED IN EVERY VENUE
✓ Confirmed placement in editorial calendar
✓ Sponsor writes own copy — Mark approves within 48 hours
✓ Performance report: opens, clicks, total reads
✓ Personal introduction from Mark Freeman
✓ Rate lock for 12-month commitments
✓ Fillmore West exclusivity for first 3 months
NOT INCLUDED
✗ Editorial influence over GHW content
✗ Guaranteed story coverage
✗ Subscriber list access or data
✗ Competitor exclusivity (Fillmore West excepted)
✗ Troubadour eligibility for national chains
Book Your Venue
Contact Mark Freeman directly:
[email protected] · greyhairwisdom.org
LinkedIn: Mark Freeman — linkedin.com/in/mark-freeman-seattle
Tell him which venue interests you. He will confirm availability, share open dates, and get your first placement scheduled.
"We cover the truth about what's on the tray. Every sector. Every day."
Mark Freeman, Founder & Publisher, Grey Hair Wisdom